Business to Business Direct Marketing and Lead Generation Programs

Mancini Creative has constructed business to business direct marketing programs for many of the world’s most successful companies. Why would clients like J.D. Power and Associates, Hitachi Data Systems, Intel, QuickBooks and Microsoft work with a company so far from their West Coast locations? Because they understand the practical value of our unique business-to-business methodology.

Lets start at the beginning…second thought, lets not. At Mancini Creative, we would prefer to "start at the end and walk backward." In constructing a business to business campaign, we begin by asking one exceedingly simple question: "what is the last action that your customer takes before he or she signs the check (or PO)?" And, we don’t ask it of your marketing department, or even your executive management staff. We want to hear from the individuals that who have the greatest incentive in getting that deal closed—members of your sales team.

These individuals will know exactly where they need to be, when and with whom to close the sale. Their livelihood depends on it. Once we know where that salesperson needs to be positioned to close, we can construct a systematic, logical lead generation and sales conversion process that will put them there. That process may include any number of media, but the process is always the same. That’s why it makes sense to “start at the end and walk backward."