Directmarketing

This multi-page business-to-business direct marketing piece was conceived and designed using the visual appeal and story-telling approach of a comic book to gain attention and retain interest. (The piece was enclosed in a clear polybag.) The objective of this direct mail package was to encourage an inhouse list of prior contacts to order one of three levels of product based on need — and to do so more efficiently that any other direct mail package has to this point. The project scope included recommending multiple approaches, developing the concept, format, copy and all graphics and design through to finished mechanical. (This package was produced by the client although Mancini Creative does offer production/mailing services as well.)