Direct Mail

Membership Acquisition Mailer (Jersey City, NJ, USA). This slim-jim format brochure was constructed via a series of folds that promoted specific features of the context, feature/benefits and call to action. These elements were thereby delivered in hierarchical order to systematically make the argument for membership while breaking down any barriers to action. The final fold culminates in powerful broadside graphic designed to serve as a visual recap, reinforcing the benefit statements made throughout in dynamic fashion and sealing the decision for immediate action.