Direct Marketing

This self-evaluation guide was part of an ongoing campaign to educate C-level employees of target companies on the bottom-line benefits of a modular data storage system. Through the use a self-selection, multiple-choice guide format, Hitachi was able to provide critical high-level proof of concept for company managers struggling with the problem of rapid growth as it relates to data storage and management. This program, fueled by the guide featured here, was one of the most successful in the company’s history, first used as a pilot for the Western Region, and then rolled-out nationwide.