Packaging

Project parameters: create an original package design consistent with the specific requirements of the manufacturer (maintaining brand consistency), the marketing distribution company and the third-party buyer. The in-house photoshoot was executed to clearly and immediately articulate two essential elements: the light, flaky texture of the product; and, the fact that two distinct varieties were contained in the pack. Descriptors and feature statements promote the unique selling proposition for the company's offerings-great taste and health benefits.